Custom Web Design for Farms & Small Brands

Built on a real working farm — not a WordPress theme, not Shopify.

Custom React platform
Jolly Pond Farm — live case study for custom web design

This website — jollypondfarm.com — is the case study. Shop, checkout, admin dashboard, AI chatbot, grow journals, and competition tooling all run in production on a custom React + Express stack we designed and built ourselves. Browse the links below, then pick how you'd like to work together.

Live proof

Jolly Pond Farm seed shop

Seed shop

Product catalog, availability, and cart.

Jolly Pond Farm CBD products and checkout flow

Checkout & payments

NMI tokenization, shipping, and coupons.

Snarf AI assistant on Jolly Pond Farm

Snarf AI assistant

Streaming chat, strain recommendations, live human handoff.

Community grow journals

Grow journals

User-submitted content, milestones, and community.

May the Terps Talk event site

May the Terps Talk

Event microsite, rankings, galleries, and sponsors.

Admin dashboard preview

Admin dashboard

17-tab admin for inventory, orders, AI training, and more.

Available on walkthrough

How we work together

Most popular

Custom Build

A site tailored to your brand, your products, your workflow — built from the ground up on our React stack.

  • Discovery & scope
  • Custom design
  • Shop + admin configured for you
  • Launch support
  • Optional monthly care plan

Best for: Clients who want a one-of-a-kind site and us to handle the full build.

From $75,000

for a full platform comparable to this site (see scope tiers below)

Smaller scopes (shop-only) quoted separately. Final price set after discovery.

Platform License

A stripped, ready-to-deploy copy of this platform — your brand, your hosting, faster launch.

  • Licensed codebase (no JPF content)
  • E-commerce + admin + optional AI/community modules
  • Setup assistance
  • Written license agreement
  • Optional ongoing support

Best for: Teams who want the engine without paying for full bespoke design labor.

From $45,000

for core platform license (modules vary — see tiers below)

Hosting & third-party APIs (payments, AI, media) billed separately (~$50–150/mo).

With a license, the codebase already exists — you're paying for rights + configuration, not hundreds of hours of net-new design and build. Custom build means every page, flow, and integration is shaped specifically for you.

All prices are starting points for scoped work — not quotes. Platform licenses require a signed agreement. We'll define modules and milestones on a discovery call. 30% deposit due at contract signing; balance paid at agreed milestones.

What does it cost?

This site — everything you can click through on jollypondfarm.com — represents roughly $85,000 – $165,000 in replacement cost if hired out to an agency, and 300–500+ hours of real design and development time. Pricing below reflects scope, not a discount on that full value. We won't quote a full platform build below $75,000; smaller numbers apply only to reduced scope (e.g. shop-only, no AI, no community tools).

Shop Starter
Product catalog, cart, checkout, ~5–10 pages, basic SEO
Custom Build: $35,000 – $50,000License: $25,000 – $40,000
Business
Shop Starter + admin dashboard, coupons, orders, email list
Custom Build: $55,000 – $75,000License: $40,000 – $55,000
Full Platform
Business + AI assistant, community/UGC, events/competitions — comparable to Jolly Pond Farm
Custom Build: $75,000 – $120,000+License: $55,000 – $85,000

How payment works: 30% deposit when we sign a scope agreement. Remaining balance split across milestones (design approval, staging launch, production launch). Exact schedule depends on project size. No fixed quote until after a discovery call.

This site = Full Platform tier. If you want something in the same league as what you're browsing right now, plan for the top row — not the Shop Starter column.

Which path is right for you?

Want unique design & features?
Custom Build: Yes
Platform License: Partially — starts from our platform
Have a developer on your team?
Custom Build: Optional
Platform License: Helpful
Need us to run everything?
Custom Build: Yes
Platform License: Optional support plan
Fastest to launch
Custom Build: 8–16 weeks
Platform License: 4–8 weeks (after license)
You own the code
Custom Build: Yes (built for you)
Platform License: Yes (per license terms)
ReactViteExpressMySQLVercelCloudinaryOpenAI

No WordPress. No Shopify monthly cut. You own your data.

How it works

Custom Build

  1. Discovery
  2. Design & scope
  3. Build
  4. Test on staging
  5. Launch
  6. Optional care plan

Platform License

  1. Intro call
  2. License agreement
  3. Strip & configure your instance
  4. Your hosting accounts
  5. Launch
  6. Optional support retainer

FAQ

Is this only for cannabis businesses?

No, but we know compliance, age gates, and product catalogs for hemp/cannabis. The stack works for any product-based small brand.

Do you host the site?

We can, or you can use your own Vercel/Railway accounts. Either way, you own the data.

What's included in the platform license?

Codebase without Jolly Pond Farm content, setup docs, and a license agreement. Payment processor, AI API, and media hosting are separate vendor accounts.

Can I see the admin dashboard?

On a scheduled walkthrough; it's not public for security reasons.

How long did this site take to build?

About four months of active development, 300–500+ hours of design and iteration. A licensed or custom build moves faster because the foundation already exists.

Why does the card say "From $75,000" but I see lower tiers?

$75,000 is the floor for a full custom build comparable to this site (shop + admin + AI + community). Lower tiers are reduced scope — shop-only or business-tier without Snarf-class AI and community tools. We quote exact price after discovery.

Is the deposit the full project cost?

No. 30% deposit reserves the project and kicks off work. The tier ranges are total project cost estimates; deposit is the first installment, not a separate fee.

Why is a license sometimes cheaper than custom for the same tier?

The code already exists. License = rights + setup. Custom = bespoke design and build labor on top of the same stack. You're paying for uniqueness and our time, not just the engine.

Ready to talk about your site?

Email or call — tell us what you're selling and what you wish your current site did.

Email: JollyPondFarm@gmail.comCall/Text: 434-515-2767

LEGAL & POLICIES

"The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from health care practitioners."

© 2026 Jolly Pond Farm||||

Site designed and built by Micha, Jolly Pond Farm · Custom React platform, not a template